Seda Mızraklı Ferik
Title: Founder & CEO
Date / Time: 23.02.2018 / 13.30-14.30
Hall: Main Hall
Subject: Critical Factors For Success In Event Management
She graduated from Political Sciences, International Relations and Business Administration from Boğaziçi University. She continued her studies for an MBA degree in Yeditepe University.
She worked as an executive for Colgate-Palmolive and Beymen Sales and Marketing Departments and also worked as International Marketing Manager in Interteks Exhibitions before establishing direct marketing and events department of Turkcell and managing it for 4 years.
She founded KREA Direct & KREA M.I.C.E. in 2002, which now holds sub-brands like KREA Digital and KREATIF. KREA has bluechip references such as BP, Castrol,Coca-Cola, Danone, ERGO, Ferrero, Henkel, Hyundai, INGBANK, İş Bank, KPMG, Marks & Spencer, Mercedes, Microsoft, Milupa, Mothercare, Nutella, OPET, Procter & Gamble, Philips, Porche, Petrol Ofisi, Roche, Samsonite, Samsung, SAP, Schneider Electric, Sompo Japan, TAV, Tchibo, Turkcell, Vodafone, Western Union,
KREA is a member of MPI ( Meeting Professional International ), IPRA ( International Public Relations Association ), and Seda is a Board Member and Vice President of TÜRSAB M.I.C.E Committee ( Association of Turkish Travel Agencies ), Board Member of GYIAD ( Young Businessmen Association ), former member of JCI ( Junior Chamber of Commerce ), and former President of Beyoğlu Rotaract Club.
KREA is also the first Turkish member of Direct Marketing Association in US. Seda has Direct Marketing Leadership Award with professional experience of over 20 years as an executive and business owner in marketing and events in all aspects of direct marketing, event management, digital marketing and M.I.C.E. ( meeting, incentive, congress and event ) sector.