DAY 1, 20 FEBRUARY 2019, WEDNESDAY
10.00-11.00 OPENING CEREMONY
EXHIBITION AREA
10.30-17.00 B2B MEETINGS
11.20-11.50 ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY SET TO TRANSFORM WORLD OF LIVE EVENTS AND EXPERIENCES
SPEAKER: Caspar Mason, Creative Strategy Director – Jack Morton Worldwide

Corner A

11.20-11.50 ROLE OF MULTINATION SPORT BRANDS ON THE MARKETING OF DESTINATIONS
SPEAKER: Çağdaş Yaltı, Red Bull Turkey, Chief Marketing Officer

Corner B

12.10-12.40 ROLE OF DATA IN CREATING MORE ENGAGING EXPERIENCE
SPEAKER: Jason Popp, International Executive President – GES

Corner A

12.10-12.40 DESTINATION’S ROLE IN DELIVERING PEOPLE – CENTRICT, PURPOSE-DRIVEN EVENTS
SPEAKER: Tahira Endean, Head of Events – SITE GLOBAL

Corner B

13.00-13.30 CREATION OF STICKY AUDIENCES AND HOW TO DELIVER ON EXPECTATIONS OF A LONG-TERM RELATIONSHIP
SPEAKER: Gregory Crandall, Brand Engagement Director- PICO Global

Corner A

DAY 1, 20 FEBRUARY 2019, WEDNESDAY
13.00-13.30 FINANCIAL BENEFITS OF BEING A BRAND CITY
SPEAKER: Ömer Şengüler, Founder & CEO – Global Magic Brands

Corner B

14.00-14.30 TRANSFORMING CONCEPTIONAL DESIGN OF THE EVENTS IN THE AGE OF RAPIDLY CHANGING COMMUNICATION TECHNOLOGIES AND SILA SVETA’S CASE
SPEAKER: Anastasia Filatova, Customer Relationship Manager – Sila Sveta
Corner A
14.00-14.30 HOW TO DEVELOP MARKETING STRATEGIES TO WIN CHINESE FIT’S ?
SPEAKER: Wolfgang Georg Arlt, Founding Director – China Outbound Tourism Research Institute (COTRI)

Corner B

15.00-15.45 TRAVEL TECHNOLOGIES IN THE DESTINATION MARKETING
MODERATOR: İ. Halil Korkmaz, President – İSTTA

SPEAKERS: Ahmet Tandır, Corporate Development & Country General Manager – FTI Group, MP Hotels

Ferda Kertmelioğlu, President, Travel Tech Global

Çiğdem Cengiz, Marketing and Communication Manager , Amadeus

Corner A

15.00-15.30 WHAT KIND OF A DIFFERENCE DOES USING AIRPORTS MAKE IN DESTINATION MARKETING
SPEAKER: Canan Soysal, Corporate Communications Manager – İstanbul Sabiha Gökçen Airport

Corner B

16.15-16.45 PERSONALIZED AND HUMAN-CENTRIC APPROACH TO EXPERIENCE DESIGN AND THE IMPACT IT CAN MAKE
SPEAKER: Jordan Waid, Vice President for Brand Experience – Freeman XP

Corner A

16.15-16.45 10 BIG EVENT TRENDS FOR 2019: WHERE’S THE INDUSTRY GOING AND WHAT DO YOU NEED TO KNOW?
SPEAKER:

Daniel Verschaere, Marketing Director- Wavestone, UNICEO

Corner B

17.45-19.15 BOSPHORUS BOAT TOUR
19.00-23.00 GALA DINNER

NETWORKING EVENTS

B2B MEETINGS

CONFERENCE PROGRAM: DESTINATION MARKETING

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

DAY 2, 21.02.2019 THURSDAY
10.00-18.00 B2B MEETINGS
10.00-11.30 ICCA DESTINATION MARKETING PANEL: USING CREATIVE AND DISRUPTIVE MARKETING TO BRING IN MORE BUSINESS
MODERATOR: Elif Balcı Fisunoğlu, Regional Director for Euope – ICCA

SPEAKERS: Jin Hyeok Park, Director, Seoul Convention Bureau

Amanda Kotze – Nhlapo, Chief Convention Offier – South Africa National Convention Bureau

Igor Kovacevic, CEO – Serbia Convention Bureau

Alexey Kalachev, Director – Russia Convention Bureau

Mubarak Al Samisi, Director- Abu Dhabi Convention Bureau

Corner A

12.00-13.30 KID (ASSOCIATION OF CORPORATE COMMUNICATORS) PANEL: ANATOMY OF EVENT MANAGEMENT FROM BRAND PERSPECTIVE
MODERATOR: Fatma Çelenk, KİD, Vice President of Board of Executives

SPEAKERS: Özlem Kaya, Corporate Communications Manager – SOCAR Turkey

Yağız Yücel, Corporate Communications Manager – TFI TAB Food Investments

Didem Şinik, Senior Corporate Communications Manager – PepsiCo

Ömer Ertüm, Corporate Communications Manager – Sabancı University

Corner A

12.00-12.45 UNICEO PANEL: THE CORPORATE EVENTS LIFE, WHAT REALLY HAPPENS IN THE DECISION-MAKING PROCESS?
MODERATOR: Debora Piosevan, Head of Events – UNICEO

SPEAKERS: : Izabela Stajkowska, Marketing Coordinator – Astra Zeneca

Valérie Thielemans, Sales and Marketing Event Manger – Orange

Khaled Kattab, Travel, Congress and Event Manager – Novartis Pharma

Corner B

DAY 2 21.02.2019 THURSDAY
13.00-13.30 CANVAS IS KING
SPEAKER: Mo Assem, Founder & CEO – Mr. Beam

Corner B

14.00-14.30 HOW TAV “PRIMECLASS” IS CONVERTING INTO A “GLOBAL BRAND”
SPEAKERS: Ali Bora İşbulan, General Manager – TAV Airports Holding

Corner B

14.00-15.45 LIVE EVENTS & ORGANIZATIONS AND E-SPORTS PANEL 1
MODERATOR: Kaan Kural, E-sports Commentator

SPEAKERS: Alper Afşin Özdemir, President – Turkey Esports Federation

Aras Şenyüz, General Manager – Netmarble EMEA

Egemen Özcan, CEO – Hey Mo ® The Experience Design Company

Country Manager – RIOT GAMES

Umut Kutlu, CMO – Beşiktaş JK

Corner A

15.00-15.30 RAKIPBUL.COM’S STORY AS AN EXPERIENCE DESIGN
SPEAKERS: Cem Durul, President – Fairplay Events & Entartainment

Alp Met, Corporate Communications Manager – İnteltek

Corner B

16.00-16.30 WHY THE NEED FOR INFLUENCER MARKETING ?
SPEAKERS: Mariska Kesteloo, Founder – Word of MICE

Corner B

16.15-17.45 LIVE EVENTS & ORGANIZATIONS AND E-SPORTS PANEL 2
MODERATOR: Tunç Berkman, CMO and Sales VP of Mobile Products – Vestel

SPEAKERS: Alpay Alptekin, CEO – In Game Group

Seçil Ünlüsoy Taşarkan, Marketing Communications Department Head – Türkiye İş Bankası

Nedim Baytorun, Dijital Segments Marketing Director – Vodafone Turkey

Mehmet İçağasıoğlu, Executive Vice President and Head of Advertising Sales – Fox Networks Group

Corner A

17.00-17.30 FUTURE OF THE EVENT TECHNOLOGY
SPEAKER: Vikram Singh, Territory Manager ( Africa, Middle East) – CVENT

 Corner A

18.30-01.00 AMEzing PARTY
Beşiktaş Dorock XL

NETWORKING EVENTS

B2B MEETINGS

CONFERENCE PROGRAMI: DESTINATION MARKETING

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

CONFERENCE PROGRAM: EVENT TECHNOLOGIES

CONFERENCE PROGRAM: E-SPORTS

 

DAY 3 22.02.2019 FRIDAY
10.00-17.30 B2B MEETINGS
11.00-11.30 GOLDEN KEY FOR SUCCESSFUL IMPLEMENTATION OF CORPORATE EVENTS
SPEAKER: Seda Mızraklı Ferik, Founder & CEO– KREA M.I.C.E.

Corner A

11.00-11.30 THE RIGHT MOBILE APPLICATION
KONUŞMACI: Burak Kesepara, Founding Partner – Kreatör

Umut Taymaz, Founding Partner – Kreatör

Corner B

12.00-12.30 AGENCY OF THE FUTURE – DATA, DESIGN AND OTOMATION IN COLLISION
SPEAKER: Tunç Günbey, CEO – Digital Partners

Corner A

12.00-12.30 LET’S TALK ABOUT STRESS BABY
SPEAKER: James Hitchen, General Manager – Event Marketing Association

Corner B

14.00-14.30 NESTLE: MAKING MORE POSSIBLE
MODERATÖR: Arzu Alibaz, General Manager – Nestle Professional

Corner A

CONFERENCE PROGRAM: EVENT TECHNOLOGIES

B2B MEETINGS

CONFERENCE PROGRAM: PSYCHOLOGICAL

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

CONFERENCE PROGRAM: E-SPORTS