DAY 1 / 20 FEBRUARY 2019, WEDNESDAY
09.30-10.30 OPENING CEREMONY
EXHIBITION AREA
10.30-17.00 B2B MEETINGS
11.00-11.30 ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY SET TO TRANSFORM WORLD OF LIVE EVENTS AND EXPERIENCES
SPEAKER: Caspar Mason, Creative Strategy Director – Jack Morton Worldwide Corner A
11.00-11.30 -ROLE OF MULTINATIONAL SPORT BRANDS ON THE MARKETING OF DESTINATIONS
SPEAKER: Çağdaş Yaltı, Marketing Director – Red Bull Turkey Corner B
12.00-12.30 -ROLE OF DATA IN CREATING MORE ENGAGING EVENTS
SPEAKER: Jason Popp, International Executive Vice President – GES Corner A
13.00-13.30 CREATION OF STICK AUDIENCES AND HOW TO DELIVER ON EXPECTATIONS OF A LONG-TERM RELATIONSHIP
SPEAKER: Gregory Crandall, Brand Engagement Director- PICO GlobalCorner A
13.00-13.30 DESTINATION’S ROLE IN DELIVERING PEOPLE-CENTRIC, PURPOSE-DRIVEN EVENTS
SPEAKER: Tahira Endean, Head of Global Events – SITE GLOBAL Corner B
17.45-19.15 BOSPHORUS TOUR
19.00-23.00 GALA DINNER

NETWORKING EVENTS

CONFERENCE PROGRAM: DESTINATION MARKETING

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

DAY 1 / 20 FEBRUARY 2019, WEDNESDAY
14.00-14.30 NEW WAYS OF ENGAGING AUDIENCES THROUGH MULTIMEDIA DESIGN
SPEAKER: Johanna Marsal, Senior Producer – Moment Factory Corner A
14.00-14.30 FINANCIAL BENEFITS OF BEING A BRAND CITY
SPEAKER: Ömer Şengüler, Founder & CEO – Global Magic Brands Corner B
15.00-15.30 TRANSFORMING CONCEPTUAL DESIGN OF THE EVENTS IN THE AGE OF RAPIDLY CHANGING COMMUNICATION TECHNOLOGIES AND SILA SVETA’S CASE
SPEAKER: Anastasia Filatova, Account Director – Sila Sveta Corner A
15.00-15.30 HOW TO DEVELOP MARKETING STRATEGİES TO WIN CHINESE FIT’S ?
SPEAKER: Wolfgang Georg Arlt, Founding Manager – China Outbound Tourism Research Institute (COTRI) Corner B
16.00-16.30 PERSONALIZED AND HUMAN-CENTRIC APPROACH TO EXPERIENCE DESIGN AND THE IMPACT IT CAN MAKE
SPEAKER: Jordan Waid, Vice President for Brand Experience – Freeman XP Corner A

NETWORKING EVENTS

B2B MEETINGS

CONFERENCE PROGRAM: DESTiNASYON PAZARLAMASI

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

DAY 2 / 21.02.2019 THURSDAY
10.00-18.00 B2B MEETINGS
10.00-11.30 ICCA DESTINATION MARKETING PANEL
MODERATOR: Elif Balcı Fisünoğlu, Regional Director for Europe – ICCA
SPEAKERS: Jin Hyeok Park – Director, Seoul Convention Bureau
Amanda Kotze-Nhlapo, Chief Convention Offier – South Africa National Convention Bureau
Igor Kovacevic, CEO – Sırbistan Kongre ve Ziyaretçi Bürosu
Alexey Kalachev, Director – Russia Convention Bureau
Corner A
12.00-13.30 KiD (CORPORATE COMMUNICATION EXECUTIVES ASSOCIATION) PANEL
MODERATOR: Fatma Çelenk, KİD Vice President of Board of Executives
SPEAKERS: Özlem Kaya, Corporate Communications Manager – SOCAR Turkey
Yağız Yücel, Corporate Communications Manager – TFI TAB Food Investments
Didem Şinik, Corporate Communications Manager – PepsiCO
Corner A
12.00-12.30 WHAT MAKES ATTENDEES ATTEND EVENTS NOW?
SPEAKER: David Adler, Founder & CEO – Bizbash Corner B

B2B MEETINGS

CONFERENCE PROGRAM: DESTINATION MARKETING

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

DAY 2 / 21.02.2019 THURSDAY
13.00-13.30 DIFFERENT PERSPECTIVES ON MULTIMEDIA TECHNOLOGIES
MODERATOR: Mo Assem, Mo Assem, Founder & CEO – Mr. Beam Corner B
14.00-14.40 CASE SLUSH: DON’T JUST LEARN SOMETHING – CHANGE SOMETHING!
SPEAKER: Anna Ratala, Main Organizer – SLUSH Singapore Corner B
14.00-15.30 LIVE EVENTS & ORGANIZATIONS AND E-SPORTS PANEL 1
MODERATOR: Aysun Karabıyık Sarıkaya, Marketing and Communications Lead – LENOVO Turkey Corner B
SPEAKER: Alper Afşin Özdemir, President – Turkey Esports Federation
Aras Şenyüz, COO – Netmarble
Kaan Kural, E-sports Commentator
Bora Koçyiğit, Country Manager – RIOT GAMES
Umut Kutlu, CMO – Beşiktaş JK
Corner A
15.45-17.00 LIVE EVENTS & ORGANIZATIONS AND E-SPORTS PANEL 2
SPEAKERS: Bettina Kuperman, Yönetici Direktör/ Ortak – DEG Spors
Ozan Aydemir, Founder – Gaming in Turkey
Egemen Özcan, CEO – Hey Moments
Corner A
18.30-01.00 AMEzing PARTY
Beşiktaş Dorock XL

NETWORK EVENTS

CONFERENCE PROGRAM: E-SPORT

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN

DAY 3 / 22.02.2019 FRIDAY
10.00-17.30 B2B MEETINGS
12.00-12.40 PHYSICAL AND MENTAL WELLBEING OF THE EVENT MANAGERS
SPEAKER: James Hitchen, General Manager – Event Marketing Association (EMA) Corner A
13.00-13.40 FUTURE OF THE EVENT TECHNOLOGY
SPEAKER: Gokul Bajaj, Gokul Bajaj, Head of Sales and Partnerships – CVENT Corner A
14.00-14.40 WHY THE NEED FOR INFLUENCER MARKETING?
SPEAKER: Mariska Keestelo, Founder Word of MICE Corner A
15.00-16.00 UNICEO SESSION
Two industry professionals who are in the decision-making position at the events and meetings of the UNICEO member brands will participate.
16.00-16.30 RAKIPBUL.COM’ STORY AS AN EXPERIENCE AREA
SPEAKER: Cem Durul, President – Fairplay Events & Entartainment
Alp Met, Corporate Communications Manager – Inteltek
Corner A

CONFERENCE PROGRAM: EVENT TECHNOLOGIES

B2B MEETINGS

CONFERENCE PROGRAM: PSYCHOLOGY

CONFERENCE PROGRAM: EXPERIENTIAL MARKETING & EXPERIENCE DESIGN