Title: Congress Director
Date / Time: 23.02.2018 / 12:00 – 13:00
Hall: Main Session
Topic: Corporate Events in the Marketing Mix
The Marketing Mix has the most powerful channel often not valued enough: Live Communication / Corporate Events. In this conference, we will talk about “How to better position the Corporate Events you organize in your company marketing mix”
If you are a corporate senior decision-maker responsible for planning and organizing events in leading international corporations you are asked to produce the best engaging events with lower budgets and using the latest technologies available. In order to succeed, you need to communicate the importance of your events at a strategic level in the marketing mix to your top management. And they should clearly define objectives you can measure.
Working first on better communicating the value of your events and on the cross functional (and sometimes cross cultural) strategic positioning of your role will enhance the outcomes and solve many of your daily issues in particular strengthen the confidence of your internal or external clients’.
During this conference we will talk about Events as Live Communication strategy and provide you with some tips that will be fully unveiled at UNICEO 2018 International Congress.
Bio: Since 2016 Debora Piovesan is Deputy Manager & Congress Director at ESOT – European Society for Organ Transplantation. Previously she was responsible for Business Travel and Events at Daiichi Sankyo. In the past she has also worked for international companies such as Merck or Ericsson.