Title: Corporate Communications Manager
Date / Time: 21.02.2019
Hall: Speakers’ Corner
Subject: Experiential Marketing
Didem Sinik graduated from Faculty of Communication, Marmara University in 1996. She worked several international and local advertising agencies between 1994 and 2002 in different roles like; media buying, event planning, strategy, account director and vice president. As a consultant in an communication agency she worked with “The Ministry of Health” and “The Ministry of National Education” between 2002-2005. She provided consultancy to national campaigns for both ministries and also supported them during the crisis periods. She started to work in PepsiCo as a Senior Marketing Manager in 2006. One and half year later she established the Corporate Communication department in PepsiCo. She is leading PepsiCo’s internal, digital, external communication, brand PR and consumer relations functions. Didem is still working as a Corporate Communication Senior Manager position in the same company.