Company: Pico Group
Title: Director of Brand Engagement
Date / Time: 20.02.2019
Hall: Speakers’ Corner
Subject: Experiantial Design
A talent for understanding client goals and audience/market needs, and delivering creative interactive solutions which fulfill both, is a key thread in Gregory Crandall’s diverse career. His professional life began in Silicon Valley, where he provided content and event services to major brands including, Silicon Graphics, Motorola, Apple and Disney. Relocating to Asia, he founded his own successful agency, worked with the Pico Group, and took on management roles at two lifestyle publications. His understanding of engagement and multichannel content interaction was vital in growing the magazines’ audiences and advertiser rosters. In early 2017 Greg rejoined the Pico Group, a global leader in total brand activation, to spearhead Pico+ Hong Kong. In his current role, Director of Brand Engagement, he focuses on building bridges between content, data, technology and live experiences, helping brands make deep connections with a growing generation of digital consumers.