Igor Kovacević, PhD

Company: Convention Bureau, NTO Serbia
Position: CEO
Date / Time: 21.02.2018
Hall: Speakers’ Corner
Subject:Destination Marketing

Successfully combining academic and business careers for over 11 years, Igor Kovacević has been part of the Serbia journey from “no destination” to the MICE leader in the region and TOP 50 in the world. In the last 10 years, he has been mainly focusing on working closely with international associations which resulted in establishing proactive sales platform targeting international clients. In the last 3 years Igor led the bidding process for over 71 bids in addition to 47 confirmed events. He has been implementing very successful Congress Ambassador program, creating long lasting relations with local distinguished members of the program. Igor is also Asssistant Professor at the leading Faculty in the region.