Title: Senior Partner
Date / Time: 23.02.2017 / 12:00 – 12:45
Hall: Speakers’ Corner / B5 Floor
Topic: Measuring ROI at Events
20 years ago Ilka followed her desire to work on events and live communication, managing international corporate events in the ITC industry. During her 12 years at Symantec as Head of Events EMEA she was in charge of an integrated event marketing strategy and successfully applied the ROI methodology of the Event ROI Institute to Symantec´s key events.
In 2013 Ilka was appointed to the jury panel of the European Best Event Award and subsequently to the Advisory Board. She has been the Executive Director of UNICEO United Network of International Corporate Event Managers assigned to develop the non-profit network in Germany.
Today she is a Senior Partner of the Event ROI Institute and shares her knowledge as a trainer, consultant and speaker on event ROI, strategic meeting management and event marketing. www.eventroi.org.