Mariska Kesteloo

Company: Word of MICE
Title: Founder
Date / Time: 20.02.2019
Hall: Speakers’ Corner
Subject:  Event Marketing

Entrepreneur, public speaker and Past-President of Meetings Professional International in Belgium. With more than 15 years working experience in tourism and the MICE sector, she’s an authority in the industry. Passionated about meetings & events Mariska founded her company Word of MICE in 2017. Her company connects the MICE industry with the right social media influencer, to tell the story of the suppliers in an authentic, creative and fun way within the right target audience. She is convinced of the impact and potential of influencer marketing and her mission is to create a global active community of influencers and ambassadors. She shares her personal story why she started her company, and explains in 6 steps how to set up a successful campaign. She is a visionair, forward thinking entrepeneur and loves new challenges.