Date / Time: 21.02.2018 / 13:30 – 15:30
Hall: Main Session
Topic: E3 / Event – Entertainment – Experience
Seasoned brand and event expert with 25 years of global brand experience.
Recognized as an innovator, creative thinker, leader, and experience designer
with a proven record of success in live environments that fuel brand loyalty.
OWNER : WHITE FOX CONSULTANCY
Portland, Oregon / 2017 – Present
White Fox Brand Consultancy is a way to share expertise helping create
unrivaled live experiences that seamlessly merge strategy and commerce
into unforgettable moments. Working with some of the biggest global
brands and live experience agencies, White Fox is bringing the
unexpected to the market place. Seamlessly blending the digital and
physical world to inspire and connect with consumers. Headquartered in
Portland, OR with clients the world over.
SENIOR DIRECTOR : GLOBAL BRAND EVENTS
Nike Inc / Portland / 2012 – 2016
Lead the Global Brand Event function worldwide as part of the Nike Brand
Marketing Leadership Team. Oversight of all Nike Inc.’s event success
aligning at the biggest brand and sporting moments including Rio
Olympics 2016 & Brazil World Cup 2014. Coached and developed a
senior event team, tasked with creation and delivery of strategy, execution,
evaluation & KPIs on all category experiences.
DIRECTOR : GLOBAL BRAND INITIATIVES
Nike Inc / Portland / 2009 – 2012
Created dynamic and innovative engagement strategy in support of
integrated marketing campaigns. Managed multi-level international
partnership to maxi- mize brand impact and achieve strong activations
across all sports categories. Benchmark success at London Olympics
2012 and South Africa World Cup 2010.
HEAD OF EVENTS | ASIA PACIFIC
Nike Inc / Asia Pacific / 2007 – 2009
Led the creation and delivery of all live events across a dynamic and
diverse region. Established engagement protocol for a team of event
managers across 25+ different markets. Oversaw all live events at Beijing
Olympics including integrated global running series. Coached and
developed 40+ regional event managers.
EUROPEAN LEAD | HEAD OF EVENTS
Nike UK / Newcastle + Amsterdam / 2000 – 2007
Delivered cross category live consumer event experiences, amplifying
product stories, and maximizing athlete integration. Achieved international
recognition for 2006 World Cup consumer engagement program.
SENIOR MANAGER | BRAND MARKETING
Nike UK / Newcastle / 1996 – 1999
Worked directly with Marketing Director to amplifying product story telling.
Led integrated product and brand teams to deliver season assets to
support aggressive business growth.
HEAD OF RUNNING | SPORTS MARKETING
Nike UK / Newcastle / 1992 – 1995
Reported directly to European Sports Marketing lead to seek, sign and
service the best elite athletes in the UK and Ireland. Responsible for talent
identification, contract negotiation, and all professional needs for 60+