Title: Founder & Neuromarketing Consultant
Date / Time: 23.01.2017 / 15:00 – 15:45
Hall: Speakers’ Corner / B5 Floor
Topic: Neuromarketing for Events
After graduating from the Department of Statistics in Yıldız Technical University, she received her Master’s degree in Marketing Communication from İstanbul Bilgi University. She began her business life by doing freelance web and graphic design in her undergraduate years. Along with her Master’s degree she started to work on marketing psychology and neuro-marketing. She participated in international certification courses in the field of neuropsychology, neuro-economics and consumer psychology.
She continued her career in Digital Marketing Communications Management and Brand Leadership at IBM. She then took positions in Retail Banking Marketing in Garanti Bank and Marketing Communication Manager in Tmob.
During her professional career, she has taken in many projects in the fields of brand management, digital marketing and marketing communications. By combining her experiences with her knowledge in neuro-marketing she has been working on since 2009, she established Neuro-mar Neuro-marketing and Communication Consultancy in 2015 to advise companies. At present, she provides the companies with the consultancy on neuro-marketing and consumer behaviors, and gives neuro-marketing trainings in all parts of Turkey.
She attends as a speaker to seminars and conferences organized by universities and various institutions. Apart from her own blog, she is a writer for the leading channels in the field such as Harvard Business Review, Marketing Turkey and Marketization.
She is very interested in personal development and leadership aspects. She has an NLP Master Practitioner competency.
She organizes neuropsychological activities and meetings and bring people together who are particularly interested in marketing communication and neuro-marketing.
In social media:
Institutions of which she is a member:
- NMSBA (Neuromarketing Science & Business Association)
- TurkishWIN (Turkish Women’s International Network)
- Young CEO Club